What Is Freight Matching?
Carriers and brokers are the two things that will come to your mind when we talk about trucking industry. A broker’s job is to look for freight, then that freight will be matched with a truck. After that the trucks will then carry the freight to destination. it all sounds easy enough. However, the difficult part in that process has always been linking those people with the freight to those with the trucks.
Before, brokers and carriers usually develop a one-on-one relationship with each other and made these relationships into a business network. With this kind of relationship, the brokers can make sure that they can rely on the carriers in their network to safely deliver the freight to its destination and on time. On the other hand, the carriers also knew that they will received the right pay for their work. That is to say, these type of networks proved to be effective because they have trust with each other. Brokers and carriers did their business in person, over the phone and later on by fax and e-mail. This method of doing business worked, however, it took a lot of time and money.
Enter the Internet revolution. Shortly, people start using the Internet to purchase and sell products and services, and also get information. You can save time by doing business online. Then, the loadboards were made. Loadboards refer to those websites that help companies advertise their freight and trucks with other people of the transportation community. Because of this, companies could rapidly increase their network and their businesses, at the same time, save more time and money.
When loadboards started becoming so much popular, there were several negative issues that surfaced. A lot of users coming from all over are connecting that it later became difficult for the companies to know who they are dealing with. Brokers then began to worry about their freight not being delivered safely and on time. The carriers also worried that they might not receive the right pay for their job. People started to doubt if they were working with companies they could trust. Through the use of social media apps like Twitter, Facebook, Instagram, and YouTube, people can connect with others, as well as, maintaining their ability to grow and develop trusted networks of friends and business partners.
What do you think is the result if the powerful loadboard technology and the social media components are merged together? The upshot is a system that allows users to build their own community of trusted networks.
This led for the new Freight Matching Communities to emerge. Freight matching communities combines the power of freight matching technology with the advantages of a social networking.
Like a group on LinkedIn or Facebook, users first post their excess freight and trucks within their exclusive trading community which they can set up using the carriers and brokers they know and relied on.
If ever the user is unable to find a match in their exclusive community, then the posting will be available to the other members of the Community. If the posting still does not find a match, it will then become available to other users on their public Freight Matching loadboards.
Freight Matching Communities is the next big thing of loadboard technology.